Omnicom Media Group (OMG), the media services division of Omnicom Group, has once again proven its prowess in the advertising industry with a hat-trick of award wins. Known for its transformative approach, OMG serves renowned clients like Chanel, McDonald’s, Singapore Airlines, Jaguar Land Rover, and HSBC.
Globally headquartered in the United States, OMG oversees OMD, PHD, and Hearts & Science, with footprints across 12 Asia Pacific markets, including Singapore, Australia, Hong Kong, and China. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable its agencies to deliver more relevant and collaborative experiences for consumers, clients, and talent.
In 2023, OMG Singapore’s ‘Fit for Growth’ strategy marked a significant milestone, focusing on differentiating capabilities and cultural evolution. This approach led to a rise in engagement scores to 69, the highest in five years. Central to this success is the OMG Thrive initiative, which enhances the employee experience across foundational, experiential, and emotional dimensions.
Digitalisation plays a pivotal role at OMG. Tools like Cerrapoints, a mobile app offering rewards and benefits, and the migration to SAP SuccessFactors, are key in streamlining processes and connecting employees to future global HR systems. OMG is also committed to nurturing talent through programmes like OMG Ignite and OMG Accelerate, aimed at developing management capabilities and future leaders.
Diversity, Equity, and Inclusion (DEI) are deeply embedded in OMG’s culture, with celebrations of International Women’s Day, Pride Month, and cultural holidays. The Inspired Mindset series, featuring fireside chats with speakers from various industries, further stimulates employee engagement.
Recognising the fast-paced and stressful nature of the advertising industry, OMG prioritises mental health through initiatives such as the Intellect app, which offers personalised mental wellbeing support. Singapore leads in app usage, with over 1,200 sessions, focusing on relaxation, self-reflection, and emotion regulation. Mental wellbeing is further supported by activities during World Mental Health Day and a designated mental wellness day off.
These initiatives underscore OMG’s commitment to its employees’ growth, wellbeing, and leadership development, driving the agency's continued success and industry leadership.
OMG’s recent achievements highlight its ongoing commitment to excellence in the media industry. With a strong focus on growth, innovation, and employee wellbeing, OMG continues to lead the way, ensuring its place as a top contender in the global media landscape.
If you're interested in learning more, you can find out more through our interviews at the awards:
These interviews offer insights directly from our team about the strategies and innovations that have driven our recent successes.